Although you might be excited to see your analytic numbers about how many people you’re getting coming to your website, if those people tend to immediately bounce from the page they’ve landed on, you’re likely not really making any progress toward your business goals. To combat this, you’ve got to find some ways to lower your bounce rate and encourage people to spend more time browsing around your site.
To show you how this can be done, here are three webpage layout tips to reduce your bounce rate.
Make Your Content Easy To Digest
Ideally, people who come to your website or are directed to a particular page on your website should get what they expected as they were clicking through to your content. But even if this is the case, you might find that people aren’t willing to spend a lot of time looking through your content if it’s too hard for them to digest.
To make your content easier to digest, Neil Patel, an online marketing guru, recommends that you make your webpages and your content easier to read. This can be done through the use of headings, bullet points, lists, making certain words or phrases bold, using images, and more. So if you’ve noticed that the layout of your webpages are full of text with very few breaks, adding some more whitespace could help lower your bounce rate.
Link To The Right Pages
Another tweak you can make to the layout of your webpages that may help to lower your bounce rate is to have a thoughtful and relevant linking strategy interwoven through your content. While this is helpful for SEO purposes, it also makes your content appear more researched.
According to CrazyEgg dot com, choosing the right pages within your own website to link to can be a great way to cut down on your bounce rate and keep your visitors on your site for longer periods of time. Just make sure that when you’re choosing what pages to link to and where, you put these links at the right places in your content where they feel natural and make sense.
Streamline Navigation and Search Functions
One thing that’s a big turn-off for visitors of any website is if the navigation around the website is broken, tired, or seems illogical. Because of this, it’s vital that you make both your navigation and your search functions easy to use.
Natalie Hoben, a contributor to Search Engine Journal, shares that if your visitors can’t find what they’re looking for very quickly, they extremely likely to leave that webpage or even bounce completely off your website.
If you have a bounce rate that you’re looking to lower, consider how making some of the above-mentioned changes to your webpage layout could help with this.