Your website is the backbone of your business, to say the least. This is why you will want to make sure that it is well-designed, user-friendly, and that it represents your business to the fullest. There are numerous ways WordPress will help you achieve just that, and due to its ease of use and flexibility, you are guaranteed to enjoy the process!
The first thing anyone notices when they enter your website is whether it’s aesthetically pleasing. Lots of users will even exit a site if they decide that it looks outdated and obsolete, or simply unattractive and disorganized. WordPress allows you to choose from thousands of beautiful design themes for your website, all of which you can later personalize and adjust to your needs. And hey, if you do not feel like paying large amounts of money for a design theme, you can always find some free themes in WordPress’ gallery.
The second tip for using WordPress in the process of building your website is that you should choose the best of plugins in order to enhance your brand. There is a whole sea of plugins you can find and include into your site through WordPress. Depending on your needs, you will be able to improve customer engagement, encourage signups, gather useful data and overall improve your site’s performance using plugins.
Of course, make sure not to overdo it because this may cause security and site crashes. Like in everything else, you will want to find balance.
Another great tip for building and improving your website is to choose a hosting service that specializes in WordPress. This will not only save you time, but it will improve your website’s performance. WordPress hosting services manage your site’s backups, plugins and updates, handle your site’s traffic, and monitor for any possible security breaches. Creating quality content and building a website can be hard on its own, so why spend extra time on these technicalities when you can focus on other things instead?
WordPress also makes the process of creating and publishing content easy and well-organized. You can easily edit your site’s content, add pictures, change fonts and preview your posts before publishing. You can also use some of the SEO plugins, like Yoast, in order to keep track of your posts’ readability and get an in-depth analysis of the content’s problems, any need for improvements, etc.
Make sure not to avoid some of the WordPress plugins that will allow you to scale your website using them. Such plugins will help you create a contact page for your site, improve SEO and even create landing pages. WordPress offers about 43,000 plugins, so you will definitely have enough options for scaling your website.
The website analytics WordPress offers are definitely something to look forward to! When using them, you can approach potential advertisers, have insight into your visitors, and overall increase the value of your site. Using some advanced tools like Google Analytics, you will be able to keep track of the number of visitors, where they come from, how much time they spent on your website, etc. This will give you even more insight into what to focus on and what you’ll need to do to improve your website!
Though WordPress allows you to stack up on widgets, pop-up newsletters or to add lots of social media buttons, remember that you should have balance in your site. Avoid clutter by any means possible! No one likes opening a website only to get lost in excessive advertisements, unexpected pop-ups or any other annoying distractions.
What’s more, even if your customers find all of this amusing, it will lead them away from what they came for — your website’s content! So overall, a general tip is to find a perfect balance in your site.
Another thing to keep in mind is that the majority of your site’s visitors will be viewing it on their mobile phones. Lots of free themes you will come across on WordPress will look beautiful when viewed on desktops, but will have formatting issues once opened on a mobile device. If this happens to your website as well, make sure to use a WordPress mobile plugin. One of the best mobile plugins you will find is WPtouch PRO, and you can use it to create a dedicated mobile site. You will be able to choose from seven customizable themes for your site’s mobile version.
As you can see, if you have a problem, WordPress has a way of fixing it. Using WP in building a website is definitely a great choice for those of us who do not have a clue of programming but still want to create a beautiful website. And when combined with a great hosting service to back up your new website, you will be able to do wonders with it!